Unlike the early days of the “smartphone” era where many developers only targeted a single platform, market research today shows that the U.S. consumer market is about 47 percent Apple and 52 percent Android. As a key decision-maker or developer, how do you solve the problem of creating your mobile application for both of these platforms?
For some, their company has the budget and resources to have two developments teams, each programming in the native environments for the platform. While developing in each platform’s native tooling does give you the advantage of being closer to the platform, it comes with a cost.
Yes, there’s the actual cost of hiring native developers from a smaller pool of talent, but, more importantly: Neither code base you’re building with is sharable. Whatever code the iOS team develops, cannot be reused by the Android team and vice-versa. You now have two separate code bases in existence, which must be individually maintained. So, if there is a change to the business logic or design that runs within your app, your company now must update and test both code bases for this change.
Beyond that, there is the added challenge of keeping the user experience aligned across each platform. While you should follow the platform-specific user experience patterns, you still want to the ability to provide custom touches to your application. Again, more work must be repeated
There are two app building approaches for creating mobile solutions: native and hybrid/cross-platform. They both have advantages and disadvantages and can suit your project depending on your needs and use scenario.
Native development relies on tools and programming languages designed specifically for one platform. They are original for the device and the operating system. For example, Objective-C and Swift are used for iOS apps; Java, C/C++ and Kotlin help create Android solutions; C# and Visual Basic are optimal for Windows Phone.
When creating native applications, developers are guided by specific OS requirements. Installed on a targeted computing device, a native app can fully use the available features and capabilities.
The drawback is that a native app is not compatible with other platforms. To reach wider audiences, you would need to develop several solutions (one app for each targeted platform), which is time-consuming and cost-intensive.
Cross-platform development aims at creating a single application that runs identically on several platforms. It uses platform-agnostic technologies such as HTML and CSS and helps businesses cover many end devices at lower costs.
We specialize in the Ionic framework to provide outstanding value across multiple platforms. This amazing technology allows us to make changes to your app on the fly, so your users get the latest content instantly.
A well-planned Ionic project can cover a lot of bases with a single code base and development team. Android, iOS, and PWAs are all covered. Compare that to having dedicated developers for each of those platforms!
One codebase means development is faster, costs are lower, and app updates and bug fixes are easier and faster to implement.