Businesses that are considering developing a mobile app are generally aiming at providing customers with more ways to engage with the brand, develop new sales and marketing vehicles, and better address evolving client needs.
However, businesses need to understand how people download and use apps. The average person utilizes nine apps daily and 30 apps every month, at best. The big question is – if my company builds a mobile app, will my target audience use it? Let’s dig deeper into some mobile app usage statistics for some insights on the mobile usage landscape, and how it might impact a company’s decision.
App Usage Stats
1. How Many Apps Are There?
At present, there are 1.85 million applications available to download.
2. Number of Mobile App Installations and Usage
- In 2019, the mobile app market got 204 billion application downloads.
- In 2025, users will download 187 billion apps from the Google play store.
- 25% of mobile applications are used just once after users downloaded and never used again. Further analysis reveals:
a) The average number of commonly used apps on a given user’s device is around 25
b) The number of app installations decreases as the user age group increases
3. Average Number of Apps on a Phone 2021
One study shows that more than 80 mobile applications are installed on a smartphone on average. However, people are not using the majority of them – or if so, only rarely.
4. 88% of Time Spent is on Apps
The average users spend 3 hours 10 min on the smartphone. One study has shown that the average American checks their smartphone every 12 minutes. 10% of individuals check their smartphones every 4 minutes. 88% of the time of that time is spent on mobile apps.
5. App Churn and Retention
App churn rate, or user churn, is the percentage of users who uninstall or stop engaging with an app over time. This is the stat that should be of most interest to companies entering the mobile app space. Research shows that app load time is a major factor in app churn – 70% of users abandoning apps that take longer to load.
6. Mobile App Use by Gender and Age
Young adults spend more time on mobile applications as compared to older adults. Not terribly surprising.
7. Google Play Store is Growing at a Faster Rate than the iOS App Store
Google play store has grown by 31% from 2019 to 2020. The Apple app store had only a 2.5% growth rate. This may be of interest if deciding to target a single platform. However, its more important to understand what devices your target user group is using, which depends largely on location and economic factors.
8. America’s favorite mobile apps
These are apps that get the best user retention results:
9. Americans love Audio Apps
There are particular app categories that users favor on their smartphones. On average, Americans spend 50 minutes on audio applications and 40 minutes on social media apps.
Where is app development heading
Changes both in technology and user behavior are impacting the direction mobile app development is taking. The skills needed to meet those demands are also evolving. Here are some of the development trends and technologies we are expecting to see in 2022:
- Machine Learning and Artificial Intelligence
- Chatbot development
- IoT enabled mobile apps
- AR-VR development
- Secure payment methods
- App-integrated with beacon Technology
- Evolution of 5G technology
- M-commerce app development & integration
- Cloud-computing integration
While the use of mobile apps has become an integral part of the modern era, and app downloads are on the rise, it’s important to remember that an app being consistently used is not guaranteed after its download. For example, 71% of mobile application users churn within the initial 90 days of downloading it. This means that 100% app retention is impossible, and even targeting regular, sustained usage is a challenge.
In this landscape of extreme competition for users’ attention here are some efforts guaranteed to bolster your app’s success:
- UI and UX Design: Ensure that your app is not only easy to use, but also as enjoyable and attractive as possible. Don’t let app developers design your app! Work with a trained UI/UX designer. An attractive interface can make the difference between your app beating out a competitor.
- Loading: Load times are crucial, which can be impacted by wireless issues, but also by app size and poor code. In addition, how delays in loading are handled and presented to the user can also impact the user experience.
- Performance: an overall slow or unresponsive interface will discourage users. Ensure that performance is optimal and test on multiple devices for each relevant platform.
- To reduce the churn rate its essential to address bugs and user complaints as fast as possible, by releasing updates and new versions of the apps as fast as possible to maintain a positive user experience and communicate that you care about you users’ feedback.
- In addition to addressing issues, your app should continue to present fresh content. If you want repeat usage over time, you have to give your users something to come back for.
To address these concerns, we recommend a hybrid approach to mobile app development. This technology:
- Enables rapid updates to both iOS and Android apps by using a single code base for both platforms.
- Allows for instant updates to apps. Our developers can push updates directly to devices, giving users instant access to new features and bug fixes, and bypassing the cumbersome app stores.
At CodebaseOne we offer an app maintenance subscription plan as an economical way to keep your iOS and Android apps up to date and bug free.
On a final note, consider using a PWA (progressive Web App) approach. PWA apps are rapidly growing in popularity as they further reduce friction by making apps available outside the app stores and allowing for seamless updates on the fly.